Taylorsville Savings Bank

Brand Loyalty

Goal

To build loyalty for TSB and help establish it as the preeminent source for personal banking in their primary marketing area.

Approach

KEMP designed their marketing strategy with a quaint, friendly, hometown feel in keeping with rural setting of the bank. We started with TV commercials staring the bank president shown at points of interest throughout Alexander County. We also ran radio commercials and outdoor boards featuring key bank personnel.

Result

Local folks in Alexander County identified with the bank president and employees and soon felt like they knew and trusted them. As a result, the bank became the number one financial institution in the county. Of the six banks that had branches in the area, two of them have pulled out of the community after being unsuccessful at luring customers away from TSB.

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Interactive/Digital