UNC Regional Physicians

Strategy & Positioning

Goal

To introduce fifty plus new physicians and practices to the Piedmont Triad market and to develop patient relationships.

Approach

Produced a series of television commercials, targeted print ads, outdoor designs, online banners and radio spots.

Result

The campaign produced higher results in a shorter period of time than expected. Campaign was temporarily postponed to allow them to restructure in order to handle the increased patient load.

Video

Print