YMCA of High Point

High Point Strong Branding Campaign

Goal

To work with the new Executive Director to completely revitalize the image of the four local Y’s.

Approach

KEMP chose a multi-faceted marketing initiative that included bold, colorful graphics, a new tag line and effective creative and placement to rebuild the Y brand locally. We used both digital and traditional media to get the word out. KEMP also designed interior graphics which were used in their building redesign process.

Result

The Y’s new tagline was widely embraced by members who placed “High Point Strong” magnets on their cars to be seen all over town thereby reinforcing the impact of the media campaign. In the first year of the campaign, Y memberships were up 23% and children’s involvement in camps and athletics increased by an average of 18%.